- The stock price of Creatd Inc (NASDAQ: CRTD) increased by over 175% pre-market today. This is why it happened.
The stock price of Creatd Inc (NASDAQ: CRTD) – the parent company of Vocal – increased by over 175% pre-market today. Investors are responding positively to Creatd announcing it debuted a new look and updated packaging for Camp (formerly Plant Camp), the direct-to-consumer healthy food brand incubated under the company’s e-commerce arm Creatd Ventures.
Along with launching its new website (eatcamp.com), Camp has also announced the addition of 2 new products to its line of easy-to-make and good-for-you dishes: Vegan Cheezy Mac and Twist Veggie Pasta.
Camp had first launched in 2020 with its inaugural product, a fresh and healthy take on mac and cheese, which combines organic and plant-packed ingredients. And the latest additions to Camp’s product lineup were created in a similar spirit, taking family-friendly pasta dishes and reimagining them for today’s more health and ingredient-conscious buyer. Camp plans to continue to innovate new product offerings, as well as pursue expansion of its distribution beyond direct-to-consumer e-commerce to eventual placement at big box retailers.
“Since Camp’s launch over a year ago, we have had the opportunity to deepen our understanding of the ideal positioning and target audience to maximize revenue growth and value to our consumer base. Over time, it became clear that it wasn’t just kids who were loving our mac and cheese—it was appealing to moms, dads, and all types of individuals who were seeking a healthy version of a beloved comfort food. As such, the brand and marketing needed to adapt to this much broader market.”
— Jeremy Frommer, Creatd’s co-CEO
“Despite encountering certain supply chain challenges, Creatd Ventures’ e-commerce brands–Camp and Dune–have successfully launched and weathered these external disruptions with a strong management team and sound logistics process. We look forward in 2022 to expanding our customer base and realizing Creatd Ventures’ sales goals.”
— Tom Punch, CEO of Creatd Ventures
Disclaimer: This content is intended for informational purposes. Before making any investment, you should do your own analysis.