Denny’s Signs Deal With Beyond Meat To Offer Plant-Based Burger

By Amit Chowdhry ● Oct 30, 2019
  • Affordable meal restaurant franchise Denny’s announced it partnered with Beyond Meat to launch the Denny’s Beyond Burger

Denny’s — one of the most popular and affordable meal restaurants in America — has announced it partnered with Beyond Meat to launch the Denny’s Beyond Burger. The new Denny’s Beyond Burger includes a 100% plant-based Beyond Burger patty topped with tomatoes, onions, lettuce, pickles, American cheese, and All-American sauce on a multigrain bun.

The Denny’s Beyond Burger is already available at all Los Angeles area Denny’s locations. And on Halloween night between 4 PM-7 PM, Denny’s is celebrating the introduction of this plant-based offering by “treating” guests to a free Beyond Burger (with a purchase of any beverage) at any of its Los Angeles area restaurants while supplies last. 

When will the Denny’s Beyond Burger be available elsewhere? Denny’s will roll out the new Denny’s Beyond Burger nationwide in 2020.

“We could not be more excited to announce this game-changing partnership with Beyond Meat,” said John Dillon, chief brand officer for Denny’s. “As a company we strive to evolve with the tastes and demands of our customers and we knew finding a plant-based option that met our incredibly high-quality standards and taste expectations was critical in staying at the top of our game. The new Beyond Burger at Denny’s offers guests a great tasting burger, and we’re delighted to launch it in Los Angeles, and will be preparing for the national rollout in 2020.”

Launched in 2009, Beyond Meat is one of the fastest-growing food companies in the U.S. And Beyond Meat has a mission of building meat directly from plants, which is an innovation that enables consumers to experience the taste, texture, and other sensory attributes of popular animal-based meat products while enjoying the nutritional and environmental benefits of eating its plant-based meat products. Beyond Meat also sells its frozen plant-based proteins at about 53,000 retail and foodservice outlets worldwide.

“We’re working to make delicious plant-based meat as accessible as possible and believe the Denny’s Beyond Burger will be well-received by longtime fans and new guests alike,” added Tim Smith, Beyond Meat’s VP of North America Sales Foodservice. “Through our partnership with Denny’s, we look forward to introducing more families to the nutritional and environmental benefits of consuming plant-based meat.”