JAKK Stock: Why It Increased Today

By Amit Chowdhry ● Oct 13, 2021
  • The stock price of JAKKS Pacific, Inc. (NASDAQ: JAKK) increased by over 6% today. This is why it happened.

The stock price of JAKKS Pacific, Inc. (NASDAQ: JAKK) increased by over 6% today. Disguise – which the Halloween costume division of leading toy manufacturer JAKKS Pacific, Inc. (NASDAQ: JAKK) – has launched an all-new and comprehensive line of licensed wheelchair cover sets and accessible costumes for Halloween 2021.

The costume maker was the first to launch a licensed range of adaptive wheelchair covers globally last year with great success and has expanded the range to now include adaptive jumpsuits and dresses in addition to the wheelchair wraps that are available in 6 new popular brands. And this line available in stores and online in the U.S. includes costumes and wheelchair covers inspired by Poppy from Dreamwork Animation’s Trolls World Tour, Chase from Paw Patrol: The Movie, Transformers Bumblebee, and Batman and the Batmobile.

These costumes are thoughtfully designed to be worn by children with an array of needs, providing accessible options like detachable capes, opening at the waist for a feeding tube and a long opening in the back for easy dressing. And Disguise also added hook and loop closures at the arm sleeve, abdominal, and pant inseam openings to the jumpsuits and dresses to make it easy to put on and take off.

The wheelchair covers fit most wheelchairs and are made of firm felt and feature full printed character artwork. Each cover comes with supportive plastic piping pieces for added stability and several long self-stick fabric strips to help keep the pieces in place.

KEY QUOTE:

“We couldn’t be prouder of the way these turned out. With consistent positive feedback from parents and caregivers on these costumes, we look forward to expanding the range of this line into 2022. All of our many licensors have professed interest in developing into this market and we are excited to reveal our fully global 2022 line soon.”

— Tara Hefter, President and GM of Disguise, Inc.

Disclaimer: This content is intended for informational purposes. Before making any investment, you should do your own analysis.