Jay Dettling Hired As CEO Of Ansira

By Annie Baker ● Jan 31, 2020
  • Ansira Partners recently announced that Jay Dettling is joining the company as Chief Executive Officer, effective February 3. These are the details.

Ansira Partners recently announced that Jay Dettling is joining the company as Chief Executive Officer, effective February 3, 2020. Dettling is essentially assuming many of the responsibilities that Laurie MacLaren has been handling — who was previously served as CEO along with the working in the role of CFO and COO. Ansira is backed by Advent International, which is one of the largest global private equity investors.

“Jay has a proven track record of driving growth across many organizations as well as creating results for his clients. We are confident in Jay’s leadership and his ability to do the same for Ansira,” explained Alan Herrick, Operating Partner of Advent International and Chairman of Ansira’s Board of Directors. “Laurie has made great strides forward for the company in her role as CEO over the past months, and she will now continue her important work as our CFO/COO. We know we have a strong team in place to lead Ansira into the next decade.”

In the new role, Dettling will be responsible for growing Ansira’s business, build the company’s client roster, develop and attract talent, and expand Ansira’s capabilities. And Dettling has proven accomplishments resulting in outsized growth across his career, including serving as vice president of global partners at Adobe, one of Ansira’s technology partners where he grew the partner ecosystem and integrated the Marketo and Magento ecosystems.

“It is an immense honor to join Ansira as CEO,” said Dettling said. “A huge opportunity exists to grow awareness for the specialness that is Ansira — its people, its offerings, and its achievements. Ansira has a great set of long-standing clients that serves as a solid foundation to build upon as we add new services to help them grow their businesses through digital marketing and digital transformation. As the industry expands and flourishes, this is an opportune time to showcase our unparalleled customer experience management capabilities and capture the heightened customer demand for digital services that exists today.”

Before Adobe, Dettling was a managing director at Accenture Interactive where he was responsible for accelerating digital marketing, content, and commerce offerings thus taking them to new markets and clients. And as president of Acquity Group, Dettling expanded its service offerings and launched the company into new markets, leading to Acquity’s initial public offering in 2012 and its sale to Accenture in 2013.