- J. C. Penney Company announced that it hired Karl Walsh as senior vice president and chief digital officer
J. C. Penney Company has announced that it hired Karl Walsh as senior vice president and chief digital officer to lead strategic advancements of the company’s digital platforms and drive the customer experience to life especially at jcp.com. Walsh is going to report to chief customer officer Shawn Gensch.
“We are thrilled to welcome Karl to JCPenney as we drive the renewal of our Company and showcase our brand strategy through exceptional, seamless experiences for our customers,” said Gensch. “Nearly 90% of shoppers begin their path to purchase online, so Karl’s background of building and executing digital strategies for global brands will help us improve our eCommerce offering and drive traffic across all channels. His strategic vision will be an asset for us as we continue delivering inspiring, shared experiences to our customers, helping to restore JCPenney to sustainable, profitable growth.”
Walsh was most recently the Chief Digital Officer at Pandora Jewelry where he grew its global eCommerce business and increased cross-channel consumer engagement.
Before that, he led the U.S. consumer eCommerce and digital practice for Boston Consulting Group and served clients in the consumer and retail practices at McKinsey & Company.
Walsh had earned his bachelor’s degree in business studies and economics from Trinity College in Dublin and a Master of Business Administration from Columbia Business School.
