Marin Software (MRIN) Stock: Why It Is Trending Today

By Amit Chowdhry ● Feb 17, 2022
  • The Marin Software (NASDAQ: MRIN) stock is trending today. This is why it happened.

The Marin Software (NASDAQ: MRIN) stock is trending today. And the stock closed up 14.98% today.

Investors responded positively to Marin Software (NASDAQ: MRIN) – a leading provider of digital marketing software for performance-driven advertisers and agencies – announcing the ability to optimize TikTok ad campaigns through its flagship MarinOne platform.

This integration with TikTok’s Ad Manager gives advertisers better insights and improves the performance of their TikTok campaigns through machine learning and automation.

With 1 billion monthly active users globally, TikTok enables brands the opportunity to connect authentically with highly engaged and passionate consumers through the power of shared experience. And the self-serve MarinOne platform unifies industry-leading optimization tools and AI bidding with flexible reporting to help advertisers maximize the reach and impact of their TikTok marketing investment.

Marin has been helping advertisers advance digital advertising campaigns for nearly 15 years and has managed over $40 billion in advertising spend across paid search, social, e-commerce, display, and app advertising.

Advertisers are able to optimize their TikTok campaigns alongside other paid social campaigns as well as paid search, e-commerce, display, and app campaigns to help generate additional demand. Marketers can align their efforts across channels to ensure they are working seamlessly across the customer journey.

KEY QUOTE:

“TikTok has transformed the way brands interact with audiences with engaging and interactive content and provides advertisers a full-funnel marketing experience from brand awareness to native in-feed engagement and even the opportunity to start cultural trends. We are excited to integrate our advanced reporting and automated bidding to help advertisers drive growth on this unique marketing channel.”

— Chris Lien, Marin’s Chairman and CEO

Disclaimer: This content is intended for informational purposes. Before making any investment, you should do your own analysis.