Marin Software (MRIN) Stock: Why The Price Surged Today

By Amit Chowdhry ● Mar 28, 2022
  • The stock price of Marin Software Inc (NASDAQ: MRIN) increased by 35.93% today. This is why.

The stock price of Marin Software Inc (NASDAQ: MRIN) increased by 35.93% today. Investors are responding positively to a blog post from the company.

In the blog post, Marin Software discussed the benefits of Facebook Reels. Facebook’s parent company Meta recently announced the expansion of Reels on the social network. This announcement had introduced new opportunities for creators to make money with Reels and new ad placements for brands to leverage.

“Instagram Reels ad placements have been around since Q2 2021 as an opportunity for brands to leverage their vertically-crafted creatives to a wider audience. The expansion of Reels to Facebook indicates Meta’s continued path down the road of video-focused experiences,” said Marin Software in a blog post. “This move won’t come as a surprise to advertisers. We’ve seen TikTok reach new heights in usership and revenue, YouTube has recently introduced YouTube Shorts with massive success, and both offer opportunities for creators to be compensated for their time and content. Meta is reading the room and following suit.”

With the launch of Facebook Reels, there are two new ad types: Overlay Ads and Full Screen Immersive Ads. 

The Overlay Ads appear at the top of Facebook Reels content, which enables users to connect with with brands uninterrupted within a Reel while also allowing creators to earn a portion of the ad revenue. Initially, Overlay Ads will be available in two formats: banner ads and sticker ads.

The banner ads render at the bottom of Facebook Reels content in the form of a single static image ad that can appear after 1 second of the Facebook Reel elapsing. And sticker ads are compressed single static image ads that can be opted into and placed anywhere by a creator or partner within their Facebook Reel content. The sticker ads can also appear after 1 second of the Facebook Reel elapsing.

Currently, Overlay Ads are available to all advertisers in the US, Canada, Mexico and India. And once available, advertisers can opt-in to Overlay Ads by selecting ‘Facebook overlay ads in Reels’ under ‘Reels Overlay’ in Ads Manager Placements or via Automatic Placements.

Plus full screen immersive ads are 9×16 video ads that appear in between Reels. These ads may be up to 30 seconds and people can comment, like, view, save, share and skip them.

Marin Software started testing full-screen immersive ads in between Facebook Reels in October of last year. And currently the company is testing in US, India, Mexico, and Canada with a small percent of advertisers. Over the next few months, Marin will further expand this test to more advertisers and then move from a test towards a phased roll-out to all advertisers globally.

The Marin Social platform allows customers to see how Reels are performing as compared with other creative. And the charts in the platform can be shared externally with a simple link for easy reporting workflows.

Disclaimer: This content is intended for informational purposes. Before making any investment, you should do your own analysis.