Marin Software Stock (MRIN): Why The Price Surged Today

By Amit Chowdhry ● Jan 7, 2022
  • The stock price of Marin Software Inc (NASDAQ: MRIN) increased by over 25% pre-market today. This is why it happened.

The stock price of Marin Software Inc (NASDAQ: MRIN) – a leading provider of digital marketing software for performance-driven advertisers and agencies – increased by over 25% pre-market today. Investors are responding positively to Marin Software announcing integration with Amazon Ads’ demand-side platform (DSP). This integration will allow brands to easily manage, measure, and optimize their Amazon Advertising campaigns – from Sponsored Products, Sponsored Brands, and Sponsored Display to display, video, and audio ads – all within the MarinOne platform.

Amazon DSP enables advertisers to programmatically reach Amazon audiences at scale across Amazon sites and apps as well as leading publisher sites and third-party exchanges. And this comprehensive inventory allows brands to connect and engage with new and existing customers with relevant, contextual messages across the consumer journey. Advertisers can choose from multiple formats including display, audio, and Streaming TV ads via Fire TV.

Marin helped advertisers manage and optimize over $40 billion in digital advertising spending since 2007. And MarinOne provides customers a single platform for paid search and social advertising as well as retail media, marketplace, and shopping campaigns, delivering a cross-channel view of performance.

Through the addition of Amazon DSP, MarinOne customers now have a comprehensive suite of reporting, automation, and bidding tools to activate and amplify their entire Amazon Advertising campaign portfolio, both on and off Amazon. And advertisers can also leverage Amazon Attribution to connect upper funnel ad spend across search and social channels with purchases in Amazon’s store to capture every conversion.

KEY QUOTE:

“Amazon is great for the success of Retail brands. By integrating with Amazon DSP, we can now offer our customers access to a broad new set of formats, placements, and audiences to further their Amazon programs and deliver more return on investment within their eCommerce ad spend.”

— Chris Lien, CEO of Marin Software

Disclaimer: This content is intended for informational purposes. Before making any investment, you should do your own analysis.