Netflix (NFLX) Stock: $230 Target From JPMorgan

By Amit Chowdhry ● Jul 4, 2022
  • The shares of Netflix Inc (NASDAQ: NFLX) have received a $230 price target from JPMorgan. These are the details.

The shares of Netflix Inc (NASDAQ: NFLX) have received a $230 price target from JPMorgan. And JPMorgan analyst Doug Anmuth is maintaining a “Neutral” rating on the shares.

Anmuth adjusted the rating after noting that the company shares are down about 70% year-to-date as investor sentiment is broadly cautious. And Anmuth believes that Netflix increased the urgency around the advertising rollout – which especially appears to have accelerated to later this year.

But Netflix has also cautioned that its ad efforts will be iterative over time and the day one launch would not look like the product 6-12 months out. Plus Anmuth believes that Netflix will also try timing the rollout of the ad-supported version with elevated account sharing efforts. 

The tightening up around even some of the 100 million account password sharers around the world could also be effectively viewed as a price increase.

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