Patient Engagement Platform Upfront Closes $10.5 Million In Funding

By Noah Long ● Sep 14, 2022
  • Upfront announced an additional $10.5 million in funding to accelerate its growth and product development initiatives. These are the details.

Upfront – a patient engagement and access platform – announced an additional $10.5 million in funding to accelerate its growth and product development initiatives.

Funding amount: Additional $10.5 million

Funding: Oversubscribed Series C

Previous round: $11.5 million in Series B (November 2020)

Investors: Co-led by Baird Capital, Echo Health Ventures and First Trust Capital Partners with additional participation from existing investors including LRVHealth, Hyde Park Venture Partners, and Nashville Capital Network.

Upfront has driven over 40 million digital engagements with patients through its digital platform at over 4,000 healthcare locations. And the sustained organic growth of the business stands out given recent trends in digital health funding.

What Upfront does: Launched in 2015, Upfront’s platform ensures every patient is navigated to necessary care, enabling provider organizations to adopt a single solution to acquire and keep their patients. And Upfront’s technology influences positive patient behaviors — driving visit adherence, care gap closure, referral navigation, payment completion, reduced readmissions, and more.


“Patients will not only receive necessary care but also be guided between visits while building lasting relationships with their health system,” Albert said. “Upfront’s next generation platform with omnichannel personalization has the power to transform health care and improve outcomes.”

— Upfront CEO and co-founder Ben Albert

“We are very excited to increase our investment in Upfront and partner with the company’s leadership team as they continue to drive innovation and enhanced patient experience for their client partners. Given Upfront’s deep healthcare expertise, strong product differentiation, and proven approach, we believe the company is extremely well-positioned to capture increased market share and expand its positive impact on patient access and care delivery over the coming years.”

— Jim Pavlik, Partner with Baird Capital

“Other digital health players in this space paint a broad brush around patient engagement while Upfront’s deep health care expertise combined with its integration capabilities, advanced analytics, and psychographics implementation means no one can compete. Upfront’s unique digital infrastructure and ability to intelligently support an organization’s operational and strategic business goals will help both Upfront and its provider partners to pursue their full potential.”

— Echo Health Ventures CEO Rob Coppedge

“We were instantly drawn to Upfront’s mission to help health systems lift the burdens of navigating patients to the right care. Upfront moves beyond ‘treating’ patients – they curate the patients’ experience across their care journey. This deep understanding of healthcare consumers differentiates Upfront in the market, and is just one of many reasons we’re so confident. While other digital health startups are struggling to gain traction and investment, Upfront is quickly gaining ground.”

— First Trust Managing Director Jon Phillips