Performance Marketing Company Affise Secures $8 Million In Series A Funding

By Noah Long ● March 11, 2021
  • Affise — a global technology leader in partnerships management and automation — recently announced it has raised $8 million in Series A funding. These are the details.

Affise — a global technology leader in partnerships management and automation — recently announced it has raised $8 million in Series A funding. And this recent funding round — which was led by Leta Capital and TMT Investments — follows a period of impressive growth for the company.

Founded in Vilnius, Lithuania in 2016, Affise doubled its revenue every year and now employs over 120 professionals in six offices around the world.

As the partnership marketing industry continues an impressive growth of 10%, every year, the 2021 value is estimated to reach $1.2 billion. And Affise is aiming to utilize the funding to expand its product suite, providing marketers with a single platform to automate and scale partnerships. Following a tremendous success entering the Chinese market in 2019, the company plans to increase its presence in North America, LatAm, and SEA, as well as cement its leadership in Europe, Israel and India.

Affise works with more than 1,000 customers, including leading brands and agencies like Wargaming, Xapads, Hypercentage, Kismia, Mobavenue, Zorka.Mobi, Mobligent. And the company boasts connections to a conglomerate of over 300,000 partners – which accelerates business growth.

KEY QUOTES:

“Affise has shown remarkable international growth, which we are happy to intensify even further with the investment round. We can see that performance marketing becomes essential across many new channels which were difficult to measure until recently. The company empowers its clients with the real tools to boost the business, and we believe that Affise is going to become an industry-standard in performance marketing automation software.”

— Alexander Chachava, Managing partner at Leta Capital

“The funding round will help the team focus on geographic expansion in regions where advertising, affiliate marketing and economy as a whole are growing, namely the States and Asian countries. With such a great team and product, we believe in success.”

— Artyom Inyutin, Co-founder & Head of Investments, TMT Investments.

“Partnerships management is becoming the vital component of the marketing technology stack, and Affise has established itself as a leader in this fast-growing category. Our commitment to representing the marketers’ interests has gained the trust of the leading agencies and networks, and we see significant potential to capture additional opportunity in the market. One strategy we’re aiming to complete with this funding is entering the adjacent market of direct advertisers and brands, empowering them to grow their marketing channel with affiliate programs.”

— Stanislau Litvinau, CEO and Co-Founder, Affise

“The market evolution from traditional affiliates to new performance channels (influencers, brand-to-brand and other), along with the skyrocketing growth in e-Commerce in 2020, will encourage more small and medium advertisers to launch their affiliate programs. This trend will generate demand for technological solutions to start and manage affiliate programs from scratch and achieve incremental growth. Thus, this funding round will enable us to follow Affise’s mission of empowering marketers with the tools needed to catapult their success and make accurate strategic decisions. This will drive innovations and transparency across the industry”.

  Dmitrii Zotov, CTO and Co-Founder, Affise