Revcontent, one of the biggest and fastest-growing online advertising companies, recently announced a new program called AutomaticRev — which guarantees media publishers up to a 50% uplift in revenue through its feed product compared to other content recommendation feeds. This helps media publishers meet their revenue goals more consistently. Interestingly, the AutomaticRev program enables publishers to increase their revenue with the same or better ad placements and ad quality as before, but with the guaranteed revenue program included.
Founded in 2013 by John Lemp, Revcontent is based in Sarasota, Florida and the company quickly expanded with offices around the world. Revcontent currently powers content recommendations to hundreds of billions of people per month through partnerships with some of the largest media brands like Forbes, Newsweek, and major publisher groups like Say Media and Purch Media. According to Quantcast, Revcontent is now reaching over 90% of U.S. households.
Prior to the launch of this program, Lemp had heard from chief executive officers and chief revenue officers that other networks were scaling back the number of revenue guarantees that they were willing to provide or “simply rob media publishers of the revenue potential with extremely low guarantees.” As a result, a hole in the market developed for a network who is willing to stand by their products and set up guarantees that their partners not being robbed of.
Revcontent typically paid out 97% of deals on a revenue share model. But with the AutomaticRev program, Revcontent allowed publishers who switched to their network to have a guaranteed revenue floor that is 50% higher than other networks such as Taboola and Outbrain in an apples-to-apples test, according to a spokesperson at the company.
“Publishers want to grow revenue while also providing the best user experience for their audience,” said Lemp. “Guaranteed deals from other networks have locked publishers into low long-term, low revenue deals and have limited the ability for publishers to improve the quality and locations of ads. We invite all publishers to test Revcontent for 90 days, where we promise to improve revenue with a better user experience.”
How is Revcontent able to set up a program that seems too good to be true? Revcontent focuses on the user experience to provide more personalized content to users in a non-intrusive way so that it drives better performance and higher revenue for publishers. This is proven by the fact that the National Center on Sexual Exploitation endorsed Revcontent for ad quality for removing explicit content and objectifying content from the whole network.
Lemp acknowledged that people may be skeptical of hollow promises. So another way that Revcontent guarantees a revenue uplift is by offering a “no strings attached” 90-day trial for publishers that switch to their network.
The new program has already enticed a number of media brands to make the jump to Revcontent, with several others in the testing phase now.