- Ribbon Communications Inc. (Nasdaq: RBBN) — a global provider of real-time communications software and network solutions to service providers, enterprises, and critical infrastructure sectors — has launched Ribbon Connect, a portfolio of subscription-based “as-a-service” offerings
Ribbon Communications Inc. (Nasdaq: RBBN) — a global provider of real-time communications software and network solutions to service providers, enterprises, and critical infrastructure sectors — has launched Ribbon Connect, a portfolio of subscription-based “as-a-service” offerings. The first Ribbon Connect offering supports Microsoft Teams Direct Routing and instantly enables voice-calling capabilities in the Microsoft Teams collaboration platform.
Microsoft Teams is known as one of the fastest-growing unified communications (UC) platforms in the world with over 100 million daily active users. And Ribbon Connect provides a seamless way for service providers, value-added resellers, and system integrators to quickly tap into this rapidly expanding market by easily adding voice-calling capabilities to Microsoft Teams.
“With one of the most extensive portfolios of Microsoft-certified solutions on the market, we are continually adding new features and capabilities to help our customers and partners capitalize on Teams’ growing popularity as a UC platform,” said Tony Scarfo, Executive Vice President and General Manager, Cloud and Edge Business Unit at Ribbon. “Ribbon Connect is a new business model for our partners and customers to leverage Ribbon’s capabilities to rapidly accelerate time-to-market and deliver cost-effective solutions, without having to invest in hardware or software infrastructure.”
Scarfo noted that the company’s customers and partners are telling them they want an easy, low cost, simple, and elastically scalable way to deliver Teams voice calling. And that is exactly what the first Ribbon Connect offering delivers.
“We are pleased to expand our agreement with Ribbon through the Ribbon Connect solution, which provides new opportunities for our extensive Microsoft and Teams-focused customer base,” added TJ Trojan, Senior Vice President, Product Management, North America at SYNNEX Corporation, a leading business process services company. “Ribbon Connect for Microsoft Teams Direct Routing is an ideal solution for extending the value of Teams through phone system calling services. This simple yet impactful business model allows customers to buy the solution on a per-user, subscription basis. Customers can also leverage Teams calling to enhance an existing PBX experience or easily migrate to Teams without any barriers.”
Ribbon Connect for Microsoft Teams works as a cloud-based service that securely connects new or existing phone lines, numbers, and calling plans to Microsoft Teams. And the service runs in the Microsoft Azure cloud and includes a fully automated deployment process that reduces multiple days of planning, configuration, and deployment into a single button click. Plus the service provides seamless integration with existing PBX/phone systems and contact centers to protect existing investments and business processes.
The benefits of Ribbon Connect include: 1.) Simple Partner-focused Business Model: Increases Average Revenue Per User (ARPU) while removing migration barriers 2.) Easy to Buy: Customers can buy Ribbon Connect on a per-user subscription basis 3.) Convenience: Helps customers avoid number porting or downtime 4.) Expands Customer Base: Easily attract new customers and retain existing ones who are looking for Microsoft Teams calling capabilities and 5.) Minimal Support: The solution can be deployed in minutes without hardware or software for managing it.
