Sabre Stock (SABR): Why The Price Increased Today

By Amit Chowdhry ● Dec 16, 2021
  • The stock price of Sabre Corp (NASDAQ: SABR) increased by 2% today. This is why it happened.

The stock price of Sabre Corp (NASDAQ: SABR) increased by 2% today. Investors responded positively to Thai airline Nok Air today announcing strategic new long-term agreements with Sabre and its subsidiary company Radixx to support the evolution of the carrier’s new business strategy.

Nok Air selected an extensive suite of products from Sabre and Radixx to expand distribution and revenue generation opportunities. And the agreements support the carrier’s repositioning to serve its growing customer base of premium travelers and value-based customer segments. The Sabre and Radixx products are going to power future business model evolution as Nok Air expands its international operation, develops new airline partnerships, and explores further technical capabilities and innovations beyond today.

Radixx is going to provide a fully integrated passenger service system for Nok Air that spans reservations, inventory, pricing, e-commerce, agency distribution, departure control, load control, loyalty, and other related capabilities. And in parallel, under a new Sabre distribution deal – Nok Air will distribute its airline content across Sabre’s global travel marketplace – opening the door to new international markets and growing its Thailand home market on the Sabre Global Distribution System (GDS).

The carrier – -which operates out of Bangkok’s Don Mueang International Airport — will utilize the following Sabre and Radixx products as Thailand re-opens to vaccinated international travelers:

1.) Radixx Res – The Radixx core passenger system will enable Nok Air to manage all passenger operations and sales channels in order to expand distribution channels and partnerships.

2.) Radixx Go and Radixx Go Touch – These new digital capabilities evolve Nok Air’s check-in operation at airports, enhance customer service and enable additional ancillary revenue-generation opportunities across airport touchpoints. And Radixx Go Touch enables airline employees to transact full airport departure control capabilities from a mobile device, allowing some flexibility from the constraints of physical airport desks and counters.

3.) Radixx ezyCommerce – This is integrated e-commerce and mobile solution to power Nok Air’s business-to-consumer for passengers and business-to-business channels for travel agents and corporates.

4.) Radixx Loyalty – These new capabilities will enable Nok Air to strengthen the offering of its Nok Air Fan Club, including enhanced online servicing, automation, and redemption options for members.

5.) Radixx Insight – This valuable business data and analytics enable better decision-making while powering the airline’s internal back-office systems.

6.) Sabre’s Global Distribution System – to enable expansion into new global markets, ensuring its fares have the widest possible distribution.


“We have ambitious business expansion plans, including launching new domestic and international routes, restructuring our fleet and adding new jets as we transition selected segments to a premium service to reflect our quality service. So, it was imperative to us that we chose the right technology partner to support us in all of our goals to streamline our operations, improve efficiencies and open new revenue opportunities and new markets while improving the experience for our travelers.”

— Wutthiphum Jurangkool Ph.D., Chief Executive Officer of Nok Air

“We’re delighted to further expand our footprint in APAC while opening up access to new global markets and segments for Nok Air as well as providing new digital capabilities for the carrier, creating additional revenue-generation opportunities and, ultimately, enabling Nok to create improved experiences for travelers at all touchpoints.”

— Chris Collins, Senior Vice President and General Manager for Radixx

“At Sabre, we are laying out our strategic plans to create our own catalysts for growth, so we are thrilled to be able to support Nok Air on its own transformational journey. Our new dual-deal alliance with Nok Air, incorporating both PSS and GDS solutions, is the perfect example of how Sabre and Radixx are able to combine synergistic technological offerings to create effective, innovative end-to-end solutions for airlines of all sizes and cost models.”

— Rakesh Narayanan, Vice President, Regional General Manager, Asia Pacific, Travel Solutions Airline Sales, Sabre

Disclaimer: This content is intended for informational purposes. Before making any investment, you should do your own analysis.