Sales Enablement Company Qorus Secures $5 Million

By Annie Baker ● May 1, 2020
  • Sales enablement and proposal management platform announced it raised $5 million in funding led by WestRiver Group

Qorus, a sales enablement and proposal management platform for remote sales teams, announced it raised $5 million in funding led by WestRiver Group. WestRiver Group Managing Directors Anthony Bontrager and Laurel Buckner will join Qorus’ Board of Directors.

This investment builds on an expanding presence for Qorus in North America, which saw a growing roster of clients, key executive appointments, important partnerships, and increasing market momentum in the high growth area of AI-powered sales enablement and proposal management. And Qorus also expanded partnerships with Salesforce and others.

And Qorus recently appointed marketing veteran Jennifer Tomlinson from Microsoft as the company’s EVP of Marketing

Qorus — which was built on Microsoft Azure — integrates seamlessly with Microsoft Office, Dynamics CRM, and Salesforce to enable companies to build and deliver highly targeted proposals and sales materials to prospects in minutes versus hours. And Qorus also has a built-in analytics dashboard that enables sales teams to track proposal performance and foster a real-time sales strategy.

Qorus is used by Microsoft, which uses the platform to manage and distribute their sales and marketing content to its Microsoft Partner Network. Currently, more than 4,000 users within the Microsoft Partner Network use Qorus each day to accelerate their sales efforts.

Key Quotes:

“Qorus sits at the heart of your revenue generation hub, helping you work anywhere to quickly and easily build compelling and targeted proposals, track their performance and provide cross-group collaboration among your sales, marketing, and business development teams. Having the financial support and expertise of WestRiver Group will help us accelerate the execution of our vision, with the added benefit of experience, perspective, and industry relationships.”

-Qorus Chief Executive Officer Ray Meiring

“WestRiver’s investment in Qorus is based on our thesis that the sales enablement market will continue to grow at an accelerating pace as companies seek to optimize business results through the adoption of next-generation technologies including the use of machine learning and AI. We believe Qorus, with its superior technology platform, is perfectly positioned to provide remote sales teams with the advanced tools they need to stay productive in today’s challenging economic environment.”

-Anthony Bontrager, Managing Director with WestRiver Group