Scowtt has raised $12 million in Series A financing as the Seattle-based startup works to reshape performance marketing through predictive artificial intelligence technology designed to improve paid media returns for enterprise advertisers. Inspired Capital led the round with participation from LiveRamp Ventures, Angeles Investors, and Angeles Ventures.
Founded in 2024, the company is positioning itself in the $300 billion performance marketing sector by replacing proxy-based, backward-looking optimization systems with predictive signals derived from first-party customer relationship management data. Scowtt’s technology analyzes CRM lifecycle stages and delivers real-time conversion likelihood predictions to major advertising platforms across search, social, and media channels. The company states that this unlocks significant performance improvements without requiring advertisers to overhaul their workflows or migrate to new campaign platforms.
Several enterprise customers have already reported substantial results. LaserAway recorded a fifty-nine percent increase in Purchase ROAS after using Scowtt’s predictive modeling layer built on its CRM data. Advanced Hair Restoration achieved a sixty-four percent boost in Purchase ROAS through stage-based predictions that prioritized leads most likely to convert into high-value customers. A large Education advertiser achieved 38% ROAS growth by modeling enrollment propensity and feeding new real-time intent signals into its campaigns.
Scowtt’s leadership believes the advertising ecosystem has reached an inflection point as platforms shift away from cookie-driven and look-alike strategies. The company says its long-term goal is to build an operating system for growth that automates marketing performance using CRM intelligence while integrating agentic AI that can eventually identify and complete sales.
The founding team includes veterans from Meta, Google, and Microsoft, bringing decades of experience building the infrastructure that powers modern digital advertising. Backers cite this expertise as a primary driver of their conviction in the startup’s ability to deliver the next generation of adtech performance.
KEY QUOTES:
“After spending nearly two decades building advertising platforms at Meta, Google, and Microsoft, I saw firsthand the fundamental limitations of how enterprise advertising works today. These scaled platforms are optimized for the success of the platform at the network level, not the growth needs of individual advertisers. We built Scowtt to bridge that gap. We use cutting-edge AI to unlock the full potential of customers’ first-party data and deliver the kind of performance that simply wasn’t possible before. This is the future of performance marketing.”
Eduardo Indacochea, CEO And Founder Of Scowtt
“The Scowtt team represents the absolute best of enterprise advertising technology. The founding team has spent decades building and selling the advertising platforms that power today’s digital economy. They understand both the technical architecture of these systems and the real challenges advertisers face. We believe Scowtt is the next generation of adtech.”
Lucy Deland, General Partner At Inspired Capital
