Sift Raises $3 Million In Funding Led By Rock Holdings

By Amit Chowdhry • Jul 23, 2020
  • Modern people directory Sift — a company that is on a mission to make work human — announced that it has raised $3 million in a Series A round of funding

Modern people directory Sift — a company that is on a mission to make work human — announced that it has raised $3 million in a Series A round of funding. This round of funding was led by Detroit-based Rock Holdings and it will be used to expand Sift’s sales and marketing teams as they respond to rising demand from a marketplace hungry for digital workplace solutions in the wake of COVID-19.

Sift’s simple people search, dynamic org charts, and rich employee profiles enable collaboration and problem solving across your entire organization. And Sift integrates with existing HR data systems, collects additional information from team members and LinkedIn, and works as a stand-alone solution or embeds seamlessly into your intranet. Plus it utilizes the power of your workforce by making anyone and anything searchable.

The Series A round of funding builds on a remarkable year for Sift — which has seen a significant increase in new customers and key executive meetings throughout the first half of 2020. And Sift’s platform enables colleagues to find and understand one another thus leveraging powerful search across attributes, dynamic people profiles, and easily navigable org charts that are built directly from an organization’s data.

The demand for enterprise collaboration software had been rising prior to the COVID-19 pandemic and it has hit a fever pitch in its wake. And for companies that have been thrust into a remote-first workplace nearly overnight, tools that enable the connection between colleagues have become much more mission-critical.

Sift also announced that Mike Malloy (Chief Amazement Officer at Rock Central) and Jared Stasik (Partner at Detroit Venture Partners) will be joining Sift’s Board of Directors.

KEY QUOTES:

“This is a giant, exciting step forward for our business. Connecting the talent companies already have has never been more critical or challenging. As remote work trends accelerate, Sift is bringing tremendous value to organizations that place a high value on employee engagement. The tremendous traction our team achieved over the last year is proof, and this additional funding puts us in a position to make the future of work even more exciting. We will leverage this investment to accelerate product development and expand our growth teams to meet the demands of that market in this critical moment.”

— Larry Angeli, CEO of Sift

“Sift is an excellent tool that is uniquely suited to meet this moment of digital-first workspaces. More than ever, organizations across all sectors need user-friendly technology that allows people to navigate their enterprise. Sift makes it simple to find and understand the roles, responsibilities, and personalities of colleagues so they can work better together. We are delighted to help propel Sift into their next chapter.”

— Jay Farner, CEO of Rock Holdings

“We’ve used Sift for years to encourage connection, employee engagement, and productivity within our family of companies. We have more than 20,000 team members across multiple locations, and Sift is like having the whole FOC in your contacts on your phone, just a search away. I don’t know how any modern enterprise functions without a tool like Sift.”

— Mike Malloy, Chief Amazement Officer at Rock Central and Sift Board Member

“The rapid migration to distributed work has created an engagement gap between employees and their companies. People need solutions that let them orient themselves in an organization, not just a display of a reporting structure. That sort of understanding is business-critical. We implemented Sift shortly before the COVID-19 shutdown, and the platform allowed us to maintain, and in some cases improve, our productivity.”

— John Cannava, VP Technology & Strategic Programs at Ping Identity