Smart Dog Technology Company Fi Raises $30 Million

By Annie Baker ● March 6, 2021
  • Smart dog technology company Fi recently announced that it has raised $30 million in Series B funding. These are the details.

Smart dog technology company Fi recently announced that it has raised $30 million in Series B funding led by Longview Asset Management with participation from Advance Venture Partners (AVP), Gokul Rajaram, and existing investors RRE Ventures, Lerer Hippeau, and Freestyle.

By furthering the mission to strengthen the bond between dogs and dog parents through technology, the money raised will be used to continue hiring world-class talent and support the development of new features and capabilities for the Fi Smart Dog Collar.

Launched by Jonathan Bensamoun (Square) and Loren Kirkby (Dropcam, Google/Nest) in 2017, Fi builds cutting-edge technology to elevate the relationship between dog parents and their dogs. And since launching the first LTE-M enabled GPS tracking collar in 2019, Fi has empowered millions of dog parents with insights about their dogs’ whereabouts and behavior. This also allows dog owners to locate their dogs from anywhere in the world.

Fi saved thousands of dogs’ lives by providing real-time escape notifications and accurate GPS tracking to dog parents. And the Fi smart collar also enables parents to monitor the health of their dogs and compare their activity to other dogs on the Fi network. With Fi, dog parents make sure their best friends live their best lives.


“It’s been a great experience working with Fi since we led the seed round in 2017. We’ve seen the product go from prototype to launch and now mass adoption by pet parents. We cannot wait to see where this next round of funding will take the company.”

— Andrea Hippeau, Principal at Lerer Hippeau

“As a pet owner myself, I see the massive need for Fi loud and clear. I’m excited to support Jonathan and the Fi team as they build a product that will forever change the relationship between pets and their humans.”

— Silicon Valley product leader and angel investor Gokul Rajaram

“I’m incredibly excited to bring Chuck Murphy of Longview and the new investors on board. Chuck and Longview have invaluable experience as public and private investors in the pet space. They were sitting front row through the acquisition of Chewy by PetSmart in 2017 in what is to this day a flagship deal for the industry. I couldn’t think of better partners to take the company to the next level.”

— Jonathan Bensamoun, Founder and CEO of Fi