SmileDirectClub Stock (SDC): Why The Price Went Up Today

By Amit Chowdhry ● Jan 14, 2022
  • The stock price of SmileDirectClub Inc (NASDAQ: SDC) increased by over 10% during intraday trading today. This is why it happened.

The stock price of SmileDirectClub Inc (NASDAQ: SDC) increased by over 10% during intraday trading today. Investors are responding positively to the company announcing the creation of its new Confidence Council in partnership with Ambassadors Jonathan Van Ness, Tunde Oyeneyin, and Arielle Vandenberg — which is to shine a light on the transformational power of a smile.

Through their experiences with ‘Queer Eye,’ Peloton, and ‘Love Island,’ these individuals understand the role that confidence can play in transforming your life, body, and relationships.

According to a survey by OnePulse, 93% of individuals surveyed agree that a straight and healthy smile increases self-confidence. And 94% believe that increased self-confidence improves overall mood, happiness, and the likelihood to make other positive life changes.

Through the Confidence Council, SmileDirectClub hopes to raise awareness of its mission to democratize access to care and the importance of helping more people realize the life-changing potential of their smiles. Since launching in 2014, SmileDirectClub has helped more than 1.5 million customers around the world achieve a new smile, furthering its goal of enabling access to a smile each and every person loves, by making it accessible, affordable, and convenient for everyone.


“When selecting partners for this initiative, it was clear that Jonathan, Tunde, and Arielle all deeply believe in the power of confidence and positivity to uplift themselves and their communities. We’re excited to share the experiences and stories of our Confidence Council Ambassadors, all of whom believe in the importance of confidence and the transformational power of a smile.”

— John Sheldon, Chief Marketing Officer at SmileDirectClub

“How we talk about ourselves makes such an impact on how we show up in the world, how we work with other people, how we interact with loved ones and people we don’t know. I know the power of a transformation, and loving your smile is a great first step towards boosting your confidence. I am personally excited to be starting my own journey with SmileDirectClub and can’t wait to see how my new smile impacts my own self-confidence.”

— Jonathan Van Ness, Star of ‘Queer Eye’, Author & Founder of JVN Hair

“I believe confidence is a skill, not a trait, which is why I am honored to be partnering with SmileDirectClub to spread confidence around the world. As I learned from my own experience, when you shed the doubt, step into your own power and own that power, you will prevail. As someone who used to not want to be noticed, I know firsthand the power of confidence in loving who you are and, like SmileDirectClub, I believe that a smile can have a transformational power on your self-confidence.”

— Tunde Oyeneyin, Peloton Instructor, Trainer & Public Speaker

“Being confident about your smile makes a big difference in how you present yourself to the world. As someone who appreciates the power of laughter, being confident with my smile is important to me, and that is why I am excited to be partnering with SmileDirectClub to spread confidence as an Ambassador of its Confidence Council. While confidence is not developed overnight, if you believe in what you are doing and you’re passionate about it, that’s truly what will show and what people will gravitate towards. I take pride in my own self-confidence and believe it’s important to never take yourself too seriously, in life and in relationships. Always remember to smile and put yourself out there, as a smile and confidence are always key!”

— Arielle Vandenberg, Actress, Comedian & Host of ‘Love Island’

Disclaimer: This content is intended for informational purposes. Before making any investment, you should do your own analysis.