Truist Financial Stock (TFC): Why The Price Went Up Today

By Amit Chowdhry ● Jan 18, 2022
  • The stock price of Truist Financial Corp (NYSE: TFC) increased by over 2% during intraday trading today. This is why it happened.

The stock price of Truist Financial Corp (NYSE: TFC) increased by over 2% during intraday trading today. Investors are responding positively to Truist Financial announcing it will introduce Truist One Banking, a first-of-its-kind approach to the checking account experience designed to address their clients’ direct feedback.

Starting this summer, the approach includes two new personal checking accounts with no overdraft fees and an innovative deposit-based line of credit, available to all eligible clients, that does not rely on traditional credit scores for qualification. And Truist will discontinue returned items, negative account balances, and overdraft protection transfer fees in the coming months for all existing personal accounts.

The Truist One checking account will include features such as:

— No overdraft fees

— A $100 negative balance buffer for qualifying clients

— An easily accessible deposit-based line of credit, up to $750 (available to all eligible clients)

— Premium rewards that instantly recognize relationships and honor loyalty

Truist is also going to offer an alternative checking account product for clients who want simplicity and control without overdraft fees. And this new product, also available this summer, will help clients avoid high fees from check cashing and payday lenders, bring many more households into mainstream banking, and create a pathway to upgrade to Truist One.

Truist’s new deposit products address their clients’ biggest challenges, including point-of-sale declined purchases, a lack of access to short-term credit to bridge unexpected shortfalls, and the real-world impacts of unexpected fees. And for clients who frequently face overdraft challenges, Truist will actively partner to offer help and share consultative advice regarding these new offerings.

These changes — along with the client benefits from the new accounts announced today — will result in an estimated annual client savings of $300 million by 2024. And existing clients will benefit from the elimination of most overdraft-related fees beginning in the coming months, followed by additional client savings over time as more clients choose Truist One following its summer rollout.

Plus Truist is also partnering with people and communities in new and innovative ways to build financial confidence and help more families access mainstream financial solutions. And with 58% of U.S. households making less than $60,000 annually and unable to cover a $400 emergency, Truist is helping people overcome these challenges in a number of ways, including:

— Growing the largest banking partnership with Operation HOPE with a $20 million investment to expand financial coaching services at no cost in 600 Truist branches and help create 1 million Black-owned businesses by 2030

— Partnered with Commonwealth via BlackRock’s Emergency Savings Initiative to launch a pilot program that matched repeated savings behavior with financial incentives to start building an emergency fund

— Partnering with the Bank Policy Institute to publish the Child Tax Credit Toolkit – which is a resource intended to assist banks to close the CTC distribution gap for over four million eligible children

— Promoting Child Tax Credit (CTC) expansion awareness with modules on all digital financial education platforms


“Truist wants to change the way people think about banking by building an experience around what matters most to them. Guided by our purpose to inspire and build better lives and communities, we’re delivering banking solutions that improve financial well-being for our clients and build better pathways to financial inclusion for everyone.”

— Truist Chief Executive Officer Bill Rogers

“Truist is a different kind of financial services company, and we started this work several months ago by asking clients what they think. It’s their input, combined with design thinking, market research, and usage patterns, that’s helping us redefine what a checking account can be and create a better banking experience. No overdraft fees is just one of the features. We’re committed to providing clients more access to credit for situations when they need it, delivering rewards based on their relationship with the bank, and offering the opportunity to grow with us in their financial journey for years to come.”

— Truist Chief Retail Community Banking Officer Brant Standridge

Disclaimer: This content is intended for informational purposes. Before making any investment, you should do your own analysis.s