Intelligent Revenue Management Platform Wappier Raises $4 Million

By Noah Long ● Nov 18, 2019
  • Intelligent Revenue Management platform wappier announced it raised $4 million in seed funding led by Counterview with participation from other investors.

Wappier — an Intelligent Revenue Management platform for apps and businesses — announced it has raised $4 million in seed funding as it continues building out its AI-powered revenue management and data visualization platform. This round of financing was led by Counterview Capital with participation from other private and institutional investors.

What does wappier do? The wappier platform transforms the way mobile app developers drive retention and revenue by utilizing artificial intelligence to predict consumer behavior and automatically deliver personalized offers and loyalty programs. And marketers from any vertical can utilize wappier’s 3D data visualization technology to extract actionable insights from complex datasets that are visualized in a way that finally makes sense.

The wappier platform also goes beyond typical marketing automation by understanding, modeling, predicting, and influencing consumer behavior by closing the loop and delivering the next best action based on each individual’s propensity to react.

“Mobile apps, and the digital ecosystem at large, have created a flood of data, but the truth is that most marketers lack the tools to ask the right questions so that they can deeply understand the data and take action on it,” said wappier founder and CEO Alex Moukas. “Our machine-learning based data visualization engine enables enterprises to leverage descriptive analytics to review the past, predictive analytics to forecast the future, and prescriptive analytics to affect future consumer behavior with personalized next best action recommendations.”

Machine learning is used extensively for user acquisition, but it is rarely utilized post-acquisition to boost revenue, increase engagement, and reduce churn. But wappier’s platform offers an automated loyalty solution that improves engagement and retention — which is a pricing optimization engine to maximize revenue, and other 1:1 marketing campaigns and tactics to optimize the entire post-acquisition consumer journey.

The platform is integrated into over 80 apps and transactional systems. And wappier’s Intelligent Revenue Management platform currently analyzes over two billion data facts per day from over 15 million consumers. Existing customers have seen an average increase of 25% in retention rates and 30% in per-user revenue.

wappier was founded by seasoned technology executives with deep AI expertise and multiple exits under their belts, including two IPOs.

“We invested in wappier because of its powerful AI and machine learning technology that maximizes the value of every consumer, making it an invaluable technology platform for app developers and marketers in a way that goes beyond marketing automation tools,” added Evan Burnstein, partner at Counterview Capital. “Perhaps the bigger play here, however, is wappier’s truly innovative 3D data visualizations tools, which deliver customer insights to marketers in a way that has never been done before. The platform is leveraging machine learning to go from chaotic data pools to valuable information by deciding the what and the how of data visualization. Not only is the company bringing a level of sophistication to revenue and loyalty marketing that the industry so desperately needs, but it is going to completely revolutionize the data visualization and audience management industry by giving answers to questions you didn’t know you should be asking.”

With this round of funding, wappier will continue enhancing its platform and product roadmap while further strengthening its team in the US and Europe to meet the rising demand and supporting key business areas like data science, product, sales, and marketing.