Why New Relic (NEWR) Is Buying Pixie Labs

By Amit Chowdhry • Dec 15, 2020
  • New Relic, Inc. (NYSE: NEWR) recently announced it has signed a definitive agreement to acquire Pixie Labs. These are the details about the deal.

New Relic, Inc. (NYSE: NEWR) recently announced it has signed a definitive agreement to acquire Pixie Labs, a next-generation machine intelligence observability solution for developers using Kubernetes. And Pixie dramatically simplifies the process of troubleshooting and live debugging applications in Kubernetes environments by providing instant access to telemetry data without the need to manually add instrumentation to the code. The anticipated addition of Pixie will expand New Relic’s opportunity to serve the rapidly growing Kubernetes market, and drive the acceleration of observability across organizations of every size.

Modern developers are adopting Kubernetes as the de facto standard for managing containerized workloads on-premises and in the cloud. And the Cloud Native Computing Foundation recently reported that 83% of survey respondents use Kubernetes in production, up from 58% in 2018. However, software engineering teams consistently struggle to troubleshoot, debug, and gain visibility into applications running in Kubernetes clusters.

Pixie Labs’ technology significantly simplifies observability for Kubernetes environments. And with Pixie, telemetry data runs entirely inside Kubernetes at the edge. This first-of-its-kind approach provides telemetry to developers with lower overhead, latency, and costs.

And New Relic plans to integrate the best of Pixie use cases with New Relic One, where customers will gain access to powerful features, including advanced correlation and alerting with Applied Intelligence, advanced visualization and analytics with Full Stack Observability, and extended data retention and compliance through Telemetry Data Platform. Plus Pixie’s technology will complement New Relic’s powerful Kubernetes observability features in New Relic One available today, including the Kubernetes Cluster Explorer.

Over 300 engineering teams are using the Pixie beta today at companies ranging from startups to enterprises running internet-scale Kubernetes clusters.

KEY QUOTES:

“At New Relic, we believe that every developer in the world should have observability as part of their toolkit, so they can easily visualize and troubleshoot their entire software stack. As Kubernetes rapidly becomes the default environment for deploying and managing software in the cloud, we’re doubling down on our Kubernetes strategy with the acquisition of Pixie Labs. Our goal is to make Pixie and New Relic One ubiquitous to the millions of developers responsible for building and deploying applications in Kubernetes environments.”

— New Relic CEO and Founder Lew Cirne

“We founded Pixie Labs to build a magical developer experience that redefines how developers explore, monitor, secure, and manage their applications. And the team at New Relic shares our developer-first approach. Joining forces with New Relic will enable us to scale the Pixie platform faster and accelerate our ability to deliver on that vision for developers.”

— Zain Asgar, Co-founder/CEO of Pixie Labs and an Adjunct Professor of Computer Science at Stanford University

“Pixie is the first telemetry tool I’ve used that provides operational telemetry out of the box with zero changes to application code. With a simple command-line deploy, I can see data and troubleshoot my Kubernetes apps in minutes. This is a game changer for the observability industry and I’m excited they’ll continue to bring this technology to market as part of the New Relic family.”

— Roopak Venkatakrishnan, staff software engineer at Bolt (a fintech company)

“Kubernetes is rapidly becoming our standard environment for deploying all new workloads, and Pixie’s technology allows us to instantly troubleshoot, debug, and see the performance of these applications. Pixie has been transformational for our development team. Nothing else in the market today has allowed us to drastically simplify and unlock the full potential of Kubernetes like Pixie.”

— Darshan Desai, founder and CEO of Plan (a productivity software company)