- Creative transformation company WPP has announced that GroupM is buying Sandtable
Creative transformation company WPP has announced that GroupM is buying Sandtable. Sandtable is a data science company that specializes in behavioral analytics and advanced simulations.
Sandtable is known for pioneering the use of simulations to understand human behavior, explore future scenarios, and support better strategic decision making. As a world-leading specialist in Agent Based Modeling (ABM), Sandtable offers cutting-edge analytical capabilities to help clients develop effective strategies in complex and changing markets.
Launched in 2009, Sandtable is headquartered in London and employs highly skilled data scientists, software engineers, behavioral scientists, and strategic planners. This acquisition is in line with WPP’s strategy to deepen its technology offerings by further strengthening its investment and innovation in data science. And Sandtable will make GroupM the first media agency group to purposefully invest in ABM.
The terms of the deal were undisclosed.
