WISA Stock Increases Over 20% Pre-Market: Why It Happened

By Amit Chowdhry ● July 22, 2021
  • The stock price of Summit Wireless Technologies Inc (NASDAQ: WISA) increased by over 20% pre-market. This is why it happened.

The stock price of Summit Wireless Technologies Inc (NASDAQ: WISA) increased by over 20% pre-market. Investors are responding positively to WiSA LLC, founded by Summit Wireless Technologies (NASDAQ: WISA), announcing the launch of its custom-branded Amazon Storefront, enabling all WiSA Certified products being sold on the Amazon platform to be purchased easily from one page, strengthening the customer experience.

And with an expected 2 million visitors to WiSA’s website this year due to the success of the WiSA Wave Marketing Program, the Association had worked closely with its consumer electronics members to create the dedicated online store. Wave initiatives are going to continue to focus on educating consumers on the benefits of WiSA and the high-performance home cinema experiences the technology and the member brands implementing it are delivering to a global audience. Plus Wave additionally focuses on making retail storefronts the primary destination for the newly educated consumers.

The WiSA Amazon Storefront is a major component for the continued momentum of the global wireless WiSA Certification category — which includes TVs, wireless transmitters and WiSA surround sound configurations, including Dolby Atmos.

In one easy-to-navigate location, consumers will be able to shop these categories:

— WiSA Ready TVs

— WiSA Certified Transmitters

— WiSA Certified Speakers

— Promotional bundles with WiSA products

Along with home cinema solutions from WiSA member brands like LG, Hisense, Klipsch, HARMAN, Enclave and Platin, the storefront will feature WiSA speakers and TV bundles from retailer partners like Electronic Express and Walts TV. And the Amazon Storefront allows shoppers to seamlessly select the proper products for any system configuration, performance level and budget.

KEY QUOTE:

“We’re excited to offer consumers and brand loyalists this new opportunity to shop for a wide variety of WiSA Certified home entertainment systems and components at the touch of a button. Amazon has rightfully become the most trusted online marketplace and we are thrilled to offer customers the same ease of selectability and purchase for WiSA Certified™ products. As the consumer electronics industry continues to expand, it’s important to have a user-friendly store that allows consumers to quickly find and compare products and prices to build systems that best suit their needs.”

— Tony Ostrom, WiSA President

Disclaimer: This content is intended for informational purposes. Before making any investment, you should do your own analysis.