Kaneva.com & Ludacris launches Music Talent Search

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Atlanta rapper, Chris “Ludacris” Bridges [a rapper known for his famous single tracks “Stand Up” “No. 1 Spot” and “Saturday (Ooh Ooh)”], leading song producers, Block and Dallas Austin, and record producer, Sean Garrett are judges for a Kaneva.com sponsored competition called “How Down is Your Sound?” Kaneva.com is a social entertainment network that wants to give $60,000 to the most talented musician.

The competition is free to enter and is eligible to anyone in the U.S. Contestants have to do is upload their song or music video to the web channel, How Down is Your Sound on kaneva.com. Anyone in the world can vote online for their favorite musicians. Ryan Cameron, the host of How Down Is Your Sound asks “Where else in the world can someone off the street with literally no entry barriers, get the chance to share their sound and performance — whether it is rap, hip hop, or rock — with millions of people worldwide, as well as with hit making producers who can help rocket them into celebrity status?”

Isn’t the answer to that question, YouTube Underground? This should be an interesting bout. Celebrity judge and rap phenomenon, Ludacris representing Kaneva vs. one of the top 20 most visited websites in the world, YouTube. May the best social entertainment network win!

As you have seen in my last YouTube post I wrote from before, you have seen what the winners take home from that competition, but what do the winners take home from Kaneva besides the $60K? Contestants will be eligible to perform with the celebrity judges, $7500 in cash prizes, recording time with Dallas Austin’s studio, DARP, and a one day internship with Sean Garrett.

What is Kaneva.com? “Kaneva is your ‘canvas’ where you can showcase and share your passions, interests, and talents with the world –by creating your own online profile, virtual self or your own Web channel.” [source] On the website you can upload content that represents your sense of expression such as videos, photos, and music. There are many themes and many drag+drop widgets included with every profile. A unique feature of Kaneva.com is its 3D Virtual World. You can create a customizable 3D virtual self including eye color and hair style. After your virtual character is created, you can meet other virtual characters in apartments, movie theaters, and apartments.

If I were to describe this website in one sentence it would be that Kaneva.com is what you would get if you took YouTube, Electronic Arts’ The Sims, and MySpace and squished them together in a sardine can. Kaneva.com was founded by Christopher W. Klaus, who is also the founder, Chief Security Advisor and board member of Internet Security Systems, Inc. (ISS). Chris also is involved with the Film, Video, and Music Advisory Commission, a position in which the Governor of Georgia appointed him to.

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at
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