Rep Data Buys ReDem To Combine Pre Survey And In Survey Fraud Controls
By Amit Chowdhry ● Today at 9:47 AM
Rep Data, a full-service market research and data quality solutions provider, has acquired ReDem, an in-survey data quality platform, in a deal aimed at bringing pre-survey and in-survey controls into a single end-to-end approach for survey quality assurance. The companies said the combined offering is designed to identify and stop bots, AI-assisted survey takers, professional respondents, duplicate behavior, and other signals associated with low-quality or fraudulent responses across the entire survey lifecycle.