e.l.f. Beauty To Buy Naturium In A $355 Million Deal
By Amit Chowdhry ● Aug 31, 2023
e.l.f. Beauty recently announced that it signed a definitive agreement to buy Naturium, a fast-growing, high performance skin care brand for $355 million in a combination of cash and stock, furthering its mission to make the best of beauty accessible to every eye, lip, face and skin concern. This deal is expected to double e.l.f. Beauty’s presence in skin care to about 18% of retail sales. The deal, which is subject to customary closing conditions, is expected to close around September 30, 2023.