Blue Butterfly Acquires Retail Marketing And Education Platform IndERA
By Amit Chowdhry ● Mar 7, 2026
Blue Butterfly announced it has acquired IndERA, formerly known as Crystal Media, a digital marketing, education, and events platform that serves independent retailers across the United States. The transaction brings together IndERA’s marketing and education platform with Blue Butterfly’s expertise in retail operations, profitability strategy, and retail real estate advisory.