Jiji announced the acquisition of Bikroy, the leading general classifieds platform in Bangladesh, marking Jiji’s first expansion outside of Africa and its fourth major M&A transaction since 2014.
The company said Bikroy will continue operating under its existing brand with its current local team remaining in place. Over time, the platform will integrate Jiji’s proprietary technology stack, performance-based monetization system, and commercial operating model, which the company says has helped it establish market leadership across nine Sub-Saharan African countries.
According to Jiji, Bangladesh represents a strategic fit due to its population of roughly 175 million people, rapidly urbanizing demographic, and still-developing digital commerce ecosystem. The company believes these conditions resemble the frontier-market environments where it has previously scaled marketplace businesses successfully.
Founded in 2014, Jiji has focused on building classifieds and marketplace businesses across emerging markets through full ownership acquisitions, operational optimization, and sustainable growth without reliance on external financing. The company currently operates across countries including Nigeria, Kenya, and Ghana.
The acquisition was sourced from Saltside Technologies, a marketplace group that previously transacted with Jiji through the 2022 acquisition of Tonaton in Ghana. Prior to finalizing the deal, Jiji conducted a market-entry test in Bangladesh using its own platform to evaluate local demand and market conditions.
Jiji said its broader strategy is to become a leading e-commerce platform across frontier markets, drawing comparisons to the scale and positioning that Mercado Libre has established in Latin America.
The company stated it continues to evaluate expansion opportunities in markets with large populations, underdeveloped digital commerce infrastructure, and opportunities for long-term category leadership.
Jiji’s previous acquisitions include OLX Africa in 2019, Cars45 in 2021, Tonaton in 2022, and Bikroy in 2026.
KEY QUOTES:
“Jiji is a story about how our experience building marketplaces scales into complex markets with the right structural fundamentals — where our playbook can create a category leader. We are confident in our ability to deliver long-term value in this market.”
Anton Volianskyi, CEO, Jiji
“Jiji systematically consolidates complex markets — defined by high local context, limited infrastructure, and a need for patient, hands-on operators. The Bikroy acquisition shows how years of work in difficult markets converts into genuine global expertise.”
Volodymyr Mnoholetnii, Co-founder And Board Chairman, Jiji
