The New Levels the Playing Field for Indie Artists LogoAs far back as I can remember, as long as there has been Napster, there has been an Like the chicken and the egg, I don’t know which came first though. In any case, on Monday November 13, 2006, released new features that levels the playing field between mainstream artists and upcoming indie artists.

These new features include web applications that allow these indie artists and mainstream artists to store music and upload videos, photos, and a biography. has also added audio players that utilize Adobe Flash technology with playlist capabilities and has even included 100MB of storage for users as well.

This new commitment towards leveling the playing field for these indie artists is a sign that is preparing themselves to take on other web music competitors such as Yahoo! Music. “We want to promote music from mainstream artists and give maximum exposure to independent artists who deserve to be heard and discovered,” stated Laura Hess, an director.

Although themselves do not sell the music, execs believe that there is a tremendous advertising opportunity for these new features. “We’ll get more advertising to site with more traffic, which enables us to offer everything for free,” Ms. Hess continued. If a user is interested in purchasing music that they hear, refers them to music downloading websites such as Napster, iTunes, and Rhapsody.

Quick History of
1998 – was originally owned by Martin Paul, who purchased it to match his initials. Shortly after, was bought by Michael Robertson for $1,000 from Martin Paul. Robertson then attained a $11 million investment by Sequoia Capital. Robertson added a large collection of MP3s that attracted copyright infringement lawsuits courtesy of five major music labels and the RIAA.
1999 - went public and raised $370 million
2000 - In the case of UMG vs., Judge Jed S. Rakoff ruled in favor of the record labels and forked over $200 million to these labels and shut down their services.
2001 – Universal Music Group’s parent company, Vivendi Universal Music acquired for $372 million in cash and stock.
2003 – Unable to recover’s popularity, Vivendi then dismantled the website and sold it to CNET Networks Inc. CNET put under construction for some time.
- is now fully legal and open for business from small- to large-sized clients.
[Source: Wikipedia]

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