SpyFu Allows You To View Online Competitive Advertisement Rates

SpyFu LogoSpyFu is a new product that was created by Velocityscape that allows users to gain insight about the rates that competitors are spending through online advertising. Michael Roberts founded and created Velocityscape in 1999 and has been a provider of analytics to various enterprises.

How does SpyFu aggregate the advertising budgets from these companies? SpyFu takes in feeds from Google Adwords budget estimation software and Velocityscape contains over 2 million keywords with related prices.

I read on Startup Squad that if a chocolate company wanted to figure out what competitors are paying for online advertising, they could log on to SpyFu and search for the keyword, “chocolate” to find out costs per click, clicks per day, cost per day, the advertisers involved, and the search results that are pulled up for the various keywords.

I searched for the keyword, “Zune,” but there were not any results (I suppose because it is a new product) so then I searched for “iPod.” The results are below:
Spyfu iPod

It appeared that the cost/click for iPod is $0.70 and that there are 47 advertisers using the iPod as a keyword including Apple.com, Circuit City, Best Buy, etc.

As far as future services that will be provided by SpyFu, Start Squad reports that “SpyFu is planning to add features like trademark monitoring, favorites list, include data from Yahoo and MSN to provide more comprehensive set of results, and provide graphical trends of keyword pricing over time.”

Velocityscape is a private company in Phoenix, AZ and has grown exponentially since then. The CEO, Michael J. Roberts is a former software architect for Microsoft.

SpyFu Allows You To View Online Competitive Advertisement Rates Comments

  1. Amihan says:

    You can also use KeywordSpy – This will give you an opportunity to immediately track down your competitors and gather keywords for the promotional campaign of your online business. It offers Free trials.

    KeywordSpy is keyword research technology where you can also earn and even surpass what your competitors are making with Google Adwords and Overture. KeywordSpy gives you the key to their success: a good ad-campaign with the right keywords.

    It also has a ClickBank Affiliates Search Engine where you can see the actual market landscape at ClickBank.

  2. Alex says:

    SpyFu has gone from strength to strength since this post was made over a year ago. I have 20 SpyFu discount codes to give away, each with a 50% lifetime discount! If anyone is interested you can find them here…

    SpyFu discount codes

  3. David says:

    Did you hear about iSpionage ?

    Their data is accurate and I love their UI.. web 2.0 ish.

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