Krillion: Search for Appliances in Your Area

By Amit Chowdhry ● Feb 5, 2007

Krillion is a localized appliance search engine. One of the co-founders and the current CEO of Krillion is Joe Toledano, who was also the Director of Business Development at Yahoo! Search. Given his expertise, it’s no surprise that he developed a search-related service and attained a patent for it. Krillion is based in Mountain View and has raised $3 million from Hummer Winblad Venture Partners.

In terms of vastness, Krillion searches across 275 million result pages through 40,000 cities/towns for appliances. The search engine then aggregates results from stores such as Lowes, Home Depot, and Sears.

Currently the website specializes in finding items such Dishwashers, Dryers, Ranges, Refrigerators, and Washing Machines. And more categories are planned on being added later. Krillion is currently looking for advertisers to post sponsored link ads.

“Krillion delivers local search results that combine very specific product information with very specific locality information. These results truly are ‘actionable’ meaning that when consumers have completed their Internet research, they can grab their keys, hop into the car, drive to the store and buy the product.” stated Joel Toledano.

The other founder of the company is Roger Spreen, who was previously the co-founder/CTO of Tirata, Inc.