Google Buys DoubleClick for $3.1 Billion
DoubleClick is a digital advertising company that would make a great add-on to AdSense.Â Microsoft and News Corp. are other potential buyers.
DoubleClick was founded in 1996 and displays advertisements on AOL, MySpace, WSJ, etc.Â “Keeping Microsoft away from DoubleClick is worth billions to Google,” stated Jordan Rohan, an RBC Capital analyst.
[Previous DoubleClick coverage]
[Information Source: NY Times]
[Update: see official Google blog announcement]This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry