Google Buys DoubleClick for $3.1 Billion

Amit Chowdhry | Friday April 13, 2007 | 578 views

Google is reached a deal to buy DoubleClick Inc. for $3.1 billion.  This is almost double the price that Google would pay for YouTube. 

DoubleClick is a digital advertising company that would make a great add-on to AdSense.  Microsoft and News Corp. are other potential buyers.

DoubleClick was founded in 1996 and displays advertisements on AOL, MySpace, WSJ, etc.  “Keeping Microsoft away from DoubleClick is worth billions to Google,” stated Jordan Rohan, an RBC Capital analyst.

[Previous DoubleClick coverage]

[Information Source: NY Times]

[Update: see official Google blog announcement]

Related Posts:

• August 6, 2008 -- Google To Sell Off DoubleClick Performics To French Advertising Company, Publicis Groupe
• August 5, 2008 -- Google DoubleClick To Embed Ads In Microsoft Silverlight On NBCOlympics.com
• March 12, 2008 -- DoubleClick Acquisition Finalizes After EU Approval; Potential Layoffs On The Way
• August 22, 2007 -- AdBrite’s CEO, Iggy Fanlo Has Joined Yodle’s Advisory Board
• August 6, 2007 -- aQuantive Poaches DoubleClick Client, InterActivCorp

Categorized under DoubleClick, Google

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Comments

1. » Microsoft May Acquire 24/7 Real Media For Up To $1 Billion || Pulse 2.0: Web 2.0 Reviews & Profiles || » Blog Archive
   May 1st, 2007 at 12:31 pm

   [...] Microsoft’s interest in seizing an asset that aligns itself in a competitively against Google’s DoubleClick and Yahoo!’s Right [...]

2. » Microsoft Acquiring Advertising Company, aQuantive Inc. For $6 Billion || Pulse 2.0: Web 2.0 Reviews & Profiles || » Blog Archive
   May 18th, 2007 at 10:27 am

   [...] transaction.  The transaction is worth $6 billion.  This amount clearly eclipses the amount that Google spent for DoubleClick, Yahoo! made for RightMedia, and WPP Group made for 24/7 Real [...]

3. » Yahoo! Execs Shuffling Update; Search/Display Sales Team Merging || Pulse 2.0: Web 2.0 Reviews & Profiles || » Blog Archive
   June 24th, 2007 at 7:12 pm

   [...] David Karnstedt is moving up to run the Head of North American Sales from his former position, Senior VP of Yahoo! Search sales. Wenda Harris Millard is leaving Yahoo! to pursue a career as the President of Media at Martha Stewart Living Omnimedia. An interesting fact is that Millard is a founder of DoubleClick, an advertising company that was acquired by Google for $3.1 billion[1]. [...]

4. » AdBrite's CEO, Iggy Fanlo Has Joined Yodle's Advisory Board || Pulse 2.0: Web 2.0 Reviews & Profiles || » Blog Archive
   August 22nd, 2007 at 11:23 am

   [...] earlier this month.  Rosenblatt is the CEO of DoubleClick, a company that Google agreed to acquire for $3.1 billion. Sphere [...]

5. Google Group Product Manager Dave Fall Leaves For Clickable
   August 7th, 2009 at 9:25 pm

   [...] Fall was the VP of Product Management and Search Technology at DoubleClick Inc. After Google bought out DoubleClick, Fall became the Group Product Manager of Search Engine Marketing at the search engine company. [...]

6. Google Sales Exec Andrew Rutledge Leaves For PubMatic
   August 24th, 2009 at 10:16 pm

   [...] Rutledge worked for DoubleClick, but became a Google executive after the acquisition.  Now Rutledge will be working at PubMatic in the same position. Josh Wetzel, former head of [...]

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