There are some speculations today regarding the possibility of Microsoft acquiring 24/7 Real Media for up to $1 billion. Both companies were not available for comment.
24/7 Real Media has a market capitalization of roughly $611.5 million and is known as a digital marketing company. The speculation of this deal symbolizes Microsoft’s interest in seizing an asset that aligns itself in a competitively against Google’s DoubleClick and Yahoo!’s Right Media.
It is also rumored that Microsoft is not the only company wanting to chase after a 24/7 acquisition. WPP, a London, England-based company also wants in. However, given Microsoft’s buying power and business model, the company has a higher chance.
