Adobe Systems Inc. Now Owns Scene7

Adobe & Scene7 LogosYesterday, Adobe Systems Inc. announced that they have acquired Scene7.  Adobe Systems Inc. is based in San Jose, Calif. and Scene7 is based in Novato, Calif.  The financial details were not disclosed, but Scene7 makes a great addition to Adobe’s current offerings.  Adobe completed a buy-out of Macromedia for $3.4 billion in 2005.

The Scene7 acquisition will be completed by the end of this month.  A majority of Scene7 employees will join the Adobe family.  Scene7 was previoulsy invested into by venture capital firms: Moore Capital Management, Hearst Interactive Media, Weston Presidio, and several others.

Scene7 creates software to enable companies to have rich media content on their websites.  “It took one day to implement, one day to customize, and one day to start seeing the ROI. There are very few other technologies that can make this claim and keep it,” stated Craig Davidson, a controller at PUMA in regards to Scene7 software. uses Scene7 software for their Home section catalogs.

“Scene7 has done a great job developing a sophisticated system that underpins the online delivery of high-fidelity imagery and dynamic assets,” stated John Loiacono, a senior VP of Creative Solutions at Adobe. “This acquisition will help Adobe build out a robust Internet infrastructure, allowing us to further develop Scene7’s brand-name customer list and accelerate the online availability of technologies relied on by millions of creatives worldwide.”
[source: official press release]

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at
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