WPP announced today that they would acquire 24/7 Real Media in the form of paying shareholders $11.75 per share, thus valuing the transaction at $649 million. Why buy 24/7 Real Media?
Simple. 24/7 Real Media is one of the world’s biggest CPM-based media companies with over 115 million monthly unique visitors. Also, 24/7 has some notable partnerships with the likes of British Airways, Expedia, Forbes, Playboy Magazine, The Weather Channel, Google, Yahoo!, and Ask.com.
“Our clients and therefore our industry are becoming more media and technology driven. 24/7 Real Media significantly enhances our capabilities, technological resources and talent, as well as adding to our geographic coverage and our measurable skills,” stated Sir Martin Sorrell, the CEO of WPP.
