OMG!, Yahoo!’s New Celebrity Gossip News Website

Yahoo! Inc. (NASDAQ:YHOO) has been making some interesting moves lately. Today the company announced that they have launched a celebrity news and information website called OMG. The URL is www.omg.yahoo.com[1].

The homepage unsurprisingly features Paris Hilton crying on her way to jail. Yahoo! Entertainment, NBC’s Access Hollywood, and x17 is providing some of the content for the website. The website also contains videos embedded by Yahoo! Video. Below is a screenshot:

There are three tabs of featured content: Hot Topics, Celebs, and News. Hot Topics include BFFs, Big Sunglasses, and Brangelina. The website looks like the cover of a People Magazine.

Yahoo! continues to surprise me. The very respectable search engine company has been introducing all sorts of oddball ideas. This also includes the avatars that Yahoo! designed below for the LGBT community[2]:

I have promised myself that the next Yahoo! idea that comes out won’t shock me
[1] Yahoo’s OMG!
[2] Valleywag: Yahoo’s gay avatars

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1. BBC Video Clips Being Added on Yahoo! News
2. News Corp. & NBC Confirm Upcoming Video Website
3. Yahoo! Japan Launches Digg Clone
4. A Quick Look at Yahoo! India’s Our City Page
5. Yahoo! Photos Back Online After Being Down Last Weekend