Over the past weekend, several companies including MSNBC, Esurance, MSN, and The Absolut Spirits Company, teamed up to host Live Earth, a concert starring some of the big names in music. MSN enabled anyone with access to the Internet to watch the concert streaming live.
Footage from the event is still available at http://LiveEarth.MSN.com. At a certain point on the day of the concert, 10 million viewers watched the footage simultaneously on MSN. The previous record holder was AOL — which is the company that streamed 2005’s Live 8 concert.
Some of the featured artists performing in the concert included Madonna, Metallica, Beastie Boys, Crowded House, Sarah Brightman, Snoop Dogg, Genesis, Black Eyed Peas, Duran Duran, etc. The event was also supported by various climate groups and former U.S. Vice President Al Gore. Gore recently put together a film about global warming called ‘An Inconvenient Truth’ which was directed by Davis Guggenheim.
