NYT’s Brad Stone Figures Out Who Fake Steve Jobs Is

By Amit Chowdhry • Aug 5, 2007

He’s busted! The blogger that is known as the “Fake Steve Jobs” has been fooling people for fourteen months. This blogger acted and referred to himself as the real Steve Jobs, who is the CEO and co-founder of Apple. However, The New York Times’ writer Brad Stone discovered the identity of the “Fake Steve Jobs.”

“The mysterious writer has used his blog, the Secret Diary of Steve Jobs, to lampoon Mr. Jobs and his reputation as a difficult and egotistical leader, as well as to skewer other high-tech companies, tech journalists, venture capitalists, open-source software fanatics and Silicon Valley’s overall aura of excess,” wrote Brad Stone in The New York Times.

Interestingly, the “fake” blog has gained quite a bit of traction and Bill Gates and the real Steve Jobs have also seen it. The “Fake Steve Jobs” is Daniel Lyons, a senior editor of Forbes Magazine that lives near Boston, MA.

“I thought, wouldn’t it be funny if a C.E.O. kept a blog that really told you what he thought? That was the gist of it,” stated Lyons in response to why he created the blog. And the readers loved it.

The “Fake Steve Jobs” would point fun at the open source community, Eric Schmidt, and Bill Gates. And when “Fake Steve Job” was asked about Apple’s future succession by a reader, “Fake Steve Jobs” replied: “My plan at this time is to live forever and to remain in charge here, though perhaps with fewer restrictions on my power. The truth is, I am not human. I am a man-god, son of Zeus, born to a mortal woman but fathered by the ruler of the gods, lord of thunder.”

Forbes is planning on moving the “Fake Steve Jobs Diary” to Forbes.com in September (or possibly earlier).