Kontera, In-Text Advertising Company Raises $10.3 Million
Kontera is an advertising company that places ads into the text of blog posts, news articles, and content for their clients. Yesterday, the company announced that they have raised $10.3 million in a second round of funding. The lead investor was Carmel Ventures and Sequoia Capital with Lehman Brothers participated. A General Partner of Carmel, Rina Shainski will be joining Kontera’s board.
“The field of In-Text Advertising is rapidly growing and enhancing the world of online advertising, which is eager for innovation. We believe that Kontera, with its unique offering and superior technology, is well-positioned to lead in this growing market,” stated Shainski.
The funding will be used for the purpose of scaling research and development along with marketing. Kontera’s advertising system seems to be rather successful in terms of click-through-rates (CTR’s). Sometimes Kontera sees CTR upwards at 10%.
“We at Kontera continue to deliver on our vision for the In-Text market by serving ads and information that best match the user’s intent as deduced from the content the user is browsing,” stated Yoav Shaham, the CEO and founder of Kontera. “With user intent driving the growth for online activities today, from social networking and widgets to blogging and product reviews, Kontera is the right choice to maximize value for publishers, advertisers and users alike.”
The Kontera blog is available at: http://blog.kontera.com/
 Kontera Press Release (via Yahoo! Finance)