Technorati CEO David Sifry is leaving the company. Technorati had last raised $11.5 million in funding from several investors including DFJ. Eight staff members are also being let go.
“At some point this year, the site turned into an aggregator of best videos, music, books and movies. It looked overwhelming, with nothing but pictures and tags on the front page. Another strange thing that happened was the release of WTF (Where is The Fire?). This feature is basically a Digg clone, letting users vote on stories. Why this was needed on top of automated popularity ranking is a mystery,” wrote Alex Iskold in a blog post of Read/WriteWeb. I agree with Iskold on this one.
Is Technorati finished yet? Not quite. The company is still in the top 300 on Alexa and it tracks websites linking to blogs very well, but the problem is that there doesn’t seem to be a well-established model for monetization.
Good luck Technorati, I wish you success in finding a new CEO and its future moves because it is a great service.
