NebuAd is a Redwood City, Calif. based behavioral targeting company that works with Internet Service Providers to determine how advertisers should design their media for different markets. The names of the ISPs they work with seem to be confidential and undisclosed on their website.
“NebuAd combines this web-wide view of pages navigated, searches performed, ads clicked, etc., with the industry’s most accurate targeting capabilities, matching consumer interests across more than 1,000 categories. And all of this is done without collecting and using any personally identifiable information,” states their Advertisers Overview page.
The investors in NebuAd include Menlo Ventures and Sierra Ventures. NebuAd has roughly $30 million in funding and has ambitious plans for operation expansion.
Considering the market opportunities, it’s an excellent time to sell services related to advertising analytics such as those provided by NebuAd.
Microsoft, Google, Yahoo!, and AOL have all acquired digital advertising companies for billions of dollars, thus indicating that such opportunities will be around for a long time now.
