comScore: Around 61 Billion Searches Were Conducted Worldwide In August 2007

By Amit Chowdhry ● Oct 10, 2007

comScore, Inc., a top web ratings company released a studied that involved in-depth analysis of online searches from around the world.

The study found that 750 million people, ages 15 and up, conducted 61 billion searches in August. In the Asia-Pacific, 20.3 billion searches were made. Europe accounted for 18 billion searches.  And North America accounted for 16 billion.

“With the tremendous volume of search activity occurring around the world, search continues to present an abundance of marketing opportunities to companies on both a global and local scale,” said comScore VP of International Markets Bob Ivins.

Google emerged as the leader for the most used search engine. Of the 61 billion searches made, Google was used for over 37 billion searches. This was followed by Yahoo! at 8.5 billion, Baidu at 3.2 billion, and Microsoft at 2.1 billion, etc.