WPP Group Acquiring Another Digital Advertising Company, Blast Radius

WPP and Blast Radius Logos“At Blast Radius, we advocate to our clients the need to move beyond traditional marketing approaches and treat the web as not just another channel to push polished messages,” stated Gurval Caer, the CEO and President of Blast Radius. “It’s about brands becoming innovative experiences that make people’s lives easier, better, richer. With Wunderman, we will continue to help clients create customer-centric brand strategies but will now be able to do so on a more global basis.”

WPP Group plc (NASDAQ:WPPGY) announced earlier today that they have acquired Blast Radius, a Vancouver, B.C. Canada based company.  Blast Radius is known as being a strategic interactive agency that offers services like experience design, optimization, and technology implementation.  Some of Blast Radius’ clients include Whirlpool, Newell Rubbermaid, and Starbucks.  Blast Radius’ revenues for the year of 2006 was 41.8 Canadian dollars.  That is a lot of Looneys and Tooneys.

Blast Radius also has offices in Toronto, New York, San Fran, Amsterdam, and London.  WPP will align Blast Radius’ services within their own offerings after the closing of the acquisition.  Financial terms were undisclosed.

Last May, WPP Group bought another advertising company called 24/7 Real Media at $649 million.  The Internet is sizzling hot with advertising deals, including the announcement made earlier tonight by Microsoft and Facebook.

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at
Leave a Comment