Wasserman Media Group is rumored to be in talks with Comcast, ESPN, and FOX about a potential acquisition or investment for Sportnet.  Sportnet started in 2005 and is one of WMG’s subsidiaries.  WMG is one of the largest sports agencies with offices based in Los Angeles, New York, Washington D.C., Charlotte, Carlsbad, and London. 

Sportnet was founded to aggregate websites and advertisers across various sports websites including motocross.com, and ryansheckler.com.  Montgomery & Co. has valuated Sportnet at $50 million.  WMG has also previously invested in Prep Sports Online and TAKKLE, two high school sports networks.

Information Source:
[1] paidContent: Wasserman May Sell Or Get Invetsment For Sportnet Online Sports Network