Banner With The Face Of Jimmy Wales Helped Increase Wikipedia Donations

People sometimes react positively when the face of the founder of a company is prominently displayed on their website. In this case, it worked well for Wikipedia. In an effort to raise $16 million for keeping Wikipedia ad free, the company wanted to double the amount they asked for last year.

It turns out that Wikimedia was able to raise in a week what took a month last year. Wikimedia raised a little bit under $3 million in eight days. Last year it took 36 days to make that amount of money.

“I think more and more people everywhere are recognizing the impact Wikipedia has made on their lives– the rapid rise in donations this year is the response,” stated Wikimedia Foundation spokesperson Moka Pantages. “It’s now the go-to place for anything you need to know. These donations are thousands of people all over the world expressing gratitude and supporting the efforts of the Wikipedians who work long and hard to keep this thing alive and growing.”

Another reason for Wikimedia’s growth is because they started using a banner that features the face of Jimmy Wales. In the infographic below, you will notice the amount of donations that were provided as a click-through from their different banners.


This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at

Banner With The Face Of Jimmy Wales Helped Increase Wikipedia Donations Comments

  1. Gregory Kohs says:

    Thing is, Jimmy Wales isn't the founder of Wikipedia. Advocating the idea of installing a wiki architecture, naming it "Wikipedia", and issuing the first public call for participation on the new project were all the work of Dr. Larry Sanger. Wales then stopped his paycheck, waited a few years, then began calling his own lying self the "founder" of Wikipedia. With ethics like that, it's no wonder the Wikimedia Foundation is now earning only one star (out of four) from Charity Navigator, in terms of organizational efficiency — because the "charity" is only spending 41 cents of every tax-exempt dollar on the program services that support the mission of the foundation. It's a big, big scam, and only intelligent observers seem able to detect it.

  2. Ben Cole says:…

    From the bottom of my heart, and on behalf of the more than 100,000 active volunteers,
    thank you.
    In general terms, volunteering is the practice of people working on behalf of others or a particular cause without payment for their time and services.

    so what does that $16mil go towards?

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