Adobe Acquires Thumb Labs

Adobe has acquired Thumb Labs, the developer of Behance’s official mobile apps.  Thumb Labs will join Adobe to work full-time on the Behance team.  The terms of the deal was undisclosed.  Thumb Labs said that this was a “talent acquisition,” also known as an “acqui-hire.”  Thumb Labs has been working closely with Behance since 2011.  Thumb Labs also built Behance’s Creative Portfolio app.  Other projects that Thumb Labs worked on include ReadyForZero’s financial app, an app for Dribble called Travveling, and a metronome app called BPM.

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Adobe (ADBE) Launches First Hardware Products, Project Mighty and Project Napoleon

Adobe Systems Incorporated (NASDAQ:ADBE) is getting into hardware with the launch of Project Napoleon and Project Mighty.  Project Mighty is a cloud-connected stylus that was made for apps and interfaces in the Adobe Creative Cloud.  The Adobe Project Napoleon is a bar-like accessory that helps you draw digital lines straight or curves.  The two products can be connected to an iPad and iPhone through Bluetooth.

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Adobe (ADBE) Creative Suite Gets Rebranded With A Focus On Cloud

Adobe Systems Inc. (NASDAQ:ADBE) has announced a major upgrade and rebrand to the Creative Suite software.  The software is now known as the Adobe Creative Cloud and it will replace Creative Suite 6, which was released last year.  Almost every one of the company’s products will be updated including Photoshop, Illustrator, and Premiere Pro.  All of these products will have the acronym CC attached to them rather than CS.

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Adobe CTO Kevin Lynch Joins Apple

Kevin Lynch, Adobe’s Chief Technology Officer, is leaving the company to join Apple.  The departure at Adobe was noted in a document filed with the SEC.  Lynch gave his resignation on March 18th to “pursue other opportunities.”  Lynch has been working at Adobe since 2005 and is credited for pushing for the company’s web publishing initiatives through the launch of Creative Cloud.
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Adobe Acquires Behance For $150 Million

Earlier this week Adobe acquired Behance, a New York based company where professionals can showcase their creative portfolios.  Behance has around 1 million members and they host over 3 million projects.

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WATCH: Adobe Pokes Fun At Social Media Experts In New Ads

Adobe Systems has released a few new ads that pokes fun of how social media experts constantly uses buzzwords.  This is part of Adobe’s $10 million campaign for their own marketing and social services.  The new ad campaign was by Goodby Silverstein & Partners.  The first ad below is called “BS detector” and it gives one of the social media experts a shock whenever they use a buzzword.  The second ad features a CMO that slaps another executive every time he says “measuring ROI on social media is a myth.”  Check out the two ads below:

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Adobe Acrobat XI Is Tablet-Friendly

Adobe has announced a new line-up of Acrobat products including Pro, Standard, and Reader.  The new line of products are in their 11th generation.  Adobe has added two new programs called FormsCentral and EchoSign.  The two new programs are cloud-enabled services that permits ”web contracting, forms creation, data collection and analysis.”  Adobe has also improved the tablet capabilities of the Acrobat line of products.

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