Tag Archives: AOL
Huffington Post To Have Much Bigger Ads As Part Of “Project Devil”
AOL is starting to roll out “Project Devil.” Project Devil is an initiative where larger ad formats will be delivered across websites for providing higher ad rates. After the $315 million acquisition deal with The Huffington Post closes, Project Devil ads will be integrated into that website. “This is the future of what display is heading toward,” stated AOL president of global advertising and strategy Jeff Levick. “People buy Vogue because they want to read the ads as much as the content. That’s exactly what we want to do.” [AdAge]
Categories America Online, AOL, HuffingtonPost.com, Jeff Levick
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Two Engadget Editors Ross Miller and Paul Miller Quit Within A Week
Recently BusinessInsider.com leaked an AOL document that stated the company wants pageviews per story to go from 1,500 to 7,000. They also want to see stories optimized from search engines to reach 95%. Engadget editors Ross Miller and Paul Miller both did not like the rules AOL was enforcing so they stepped down. However Engadget editor-in-chief Joshua Topolsky insists that the gadget blog “is not subject to the AOL Way at all. I can’t be any more direct — it’s not happening here.” [The Next Web]
Categories America Online, AOL, Engadget, Paul Miller, Ross Miller
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Funny or Die Spoofs AOL’s Huffington Post Acquisition [VIDEO]
AOL Buys HuffPo: You’ve Got News! – watch more funny videos
FunnyorDie.com has made a spoof of AOL’s $315 million acquisition of The Huffington Post. Funny or Die created the above fake commercial of what the acquisition would look like if it took place 15 years ago.
Categories America Online, AOL, FunnyOrDie.com, HuffingtonPost.com
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NMA Animates News About AOL Buying The Huffington Post [VIDEO]
Taiwanese animation company NMA.tv creates videos that parodies technology news events. In the video above, they decided to animate AOL’s acquisition of The Huffington Post.
Categories America Online, AOL, HuffingtonPost.com, NMA.tv
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AOL Acquires Huffington Post For $315 Million
AOL, Inc. (NYSE:AOL) has acquired The Huffington Post for $315 million in cash. Huffington Post co-founder Arianna Huffington will become the president and editor-in-chief of the Huffington Post Media Group within AOL. She co-founded the website with Kenneth Lerer in 2005. It is one of the most prominent left-leaning politics blog in the world.
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Categories America Online, AOL, Arianna Huffington, HuffingtonPost.com, Tim Armstrong
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AOL Sells Surphace To Outbrain
AOL, Inc. (NYSE:AOL) has sold off a subsidiary called Surphace, a content recommendation company to Outbrain. “In keeping with the AOL strategy, any place where we are not a leader in the category or profitable, we are going to look at partnerships or other alternatives. This is one of those businesses. We are pleased we found a great home for the Surphace technology and its employees,” stated AOL head of venture and local Jon Brod. AOL had acquired Surphace in 2008 for over $25 million when they used to be called Sphere. Sphere co-founder Tony Conrad left AOL in 2009, but came back when About.me was acquired. The financial details were undisclosed.
Categories America Online, AOL, Jon Brod, Outbrain, Sphere, Surphace, Tony Conrad
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Tim Armstrong Wants AOL Stories To Increase From 33K To 55K Per Month and Pageviews Per Story To Go From 1,500 To 7,000
AOL, Inc. (NYSE:AOL) CEO Tim Armstrong has some strong demands from the editorial team. AOL wants their editorial team to increase stories from 33,000 to 55,000 per month. He also wants pageviews per story to jump from 1,500 to 7,000 and video stories to go from 4% of all stories to 70%. Armstrong wants the percentage of stories optimized from search engines to reach 95% as well. This was all explained in “The AOL Way” presentation that was leaked by BusinessInsider.com. You can see the full slideshow here: http://www.businessinsider.com/the-aol-way#-1.
Categories America Online, AOL, Tim Armstrong
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AOL Acquires European Video Startup Goviral For $96.7 Million
AOL, Inc. (NYSE:AOL) has acquired European video startup company Goviral for about $96.7 million. Goviral distributes video for publishers and advertisers, while guaranteeing a certain number of views and engagement. Some of Goviral’s clients include Nokia, Nissan, and Nike. “Video is core to AOL’s consumer programming strategy and goviral has created an incredibly compelling platform that delivers highly measure able and cost effective solutions to publishers and advertisers,” stated AOL Europe SVP Kate Burns. Goviral’s offices will stay in Europe. Goviral works with 18,000 publishers across 24 vertical markets. They reach about 350 million users and generates about 60 million video views per month. [TechCrunch Europe]
Categories America Online, AOL, Goviral
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AOL To Launch An iPad Magazine Called Editions [VIDEO]
AOL is preparing to launch a digital iPad magazine called “Editions,” which will most likely be different from the News Corp. digital magazine known as The Daily. The Editions motto is: “The Magazine That Reads You.” The Editions app will be very similar to Flipboard. Editions will find content that you like based on your interests. Check out the video demo above.
Categories America Online, AOL, AOL Editions, Apple iPad
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AOL Rumored To Be In Talks For An Acquisition Of Outside.in
Rumor has is that AOL is in talks to acquire local news aggregation company Outside.in. The talks may fall apart since it is in early stages according to BusinessInsider. Steven Johnson founded Outside.in in 2006. Investors in Outside.in include Union Square Ventures, Marc Andreessen, John Borthwick, Esther Dyson, and CNN. If AOL does end up acquiring Outside.in, it is likely that they will roll the technology into Patch.com.