App Annie, a company that provides tools to app developers for measuring revenue and engagement, announced earlier this week that it has surpassed $100 million in annual recurring revenue. The company also unveiled a new product called Mobile Web intelligence.
Mobile Web intelligence provides a unique view of the customer’s journey as it unifies mobile web and app metrics to offer comprehensive insights. Some of the benefits include 360-degree insights of mobile web and app usage and benchmark performance of time spent, sessions, and traffic (referral, outbound, and browser).
“We are excited to offer the first and most comprehensive mobile data offering to the market,” said Aaron Mahimainathan, chief product officer, App Annie. “Companies need a holistic view of mobile engagement across web and apps to optimize a winning consumer experience.”
Consumers are projected to spend $120 billion on mobile apps. This is because mobile devices have become the primary channel for acquiring and engaging consumers.
Photo: App Annie
“As the mobile performance standard, we are in a unique position to lead companies through mobile transformation,” said App Annie CEO Ted Krantz in a statement. “We are proud of this $100M ARR achievement. We will continue to lead the industry with the highest quality data, delivering predictive and prescriptive insights and partnering with our customers in a mobile-first world.”
Krantz told Business Insider that App Annie was able to hit this revenue milestone due to the lack of strong competition. And he pointed out that there are few other companies that provide platforms for analyzing mobile web data. Of the $100 million annual revenue, 40% comes from Americas, 40% from Asia, and 20% from Europe. There is also traction in Japan as well.
Over the next year, App Annie is planning to invest in R&D and could pursue an IPO, M&A, or private equity deal in the next two to three years.
