Apple Inc. Posts

Apple Inc. (AAPL) named as top billion dollar brand by Brand Finance

Apple Logo
Apple Inc. (NASDAQ:AAPL) has been named as the top billion-dollar brand in the United States in a report released by UK consulting agency Brand Finance. Brand Finance awarded Apple a brand value of $104.6 billion, which is up from $87.3 billion in 2013. The value of the brand surpassed Google this year, which was valued at $68.6 billion. Microsoft, Verizon, AT&T, Amazon, and IBM were named in the top 10 out of 50 brands in total. Brand Finance comes up with the value based on a royalty rate that would be charged to use the brand and adds that rate to estimates of future revenue.
[Source: CNET]

Report: Apple Inc. (AAPL) is selling more iPhones than expected

Apple Logo
Apple Inc. (NASDAQ:AAPL) is selling more iPhones than expected, according to Morgan Stanley’s Katy Huberty. Huberty used the “Alphawise Smartphone Tracker” to determine how many smartphones were sold. According to the report, Apple is expected to announce 42 million iPhones shipped for the March quarter.

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Tim Cook says new book about Apple is ‘nonsense’

Haunted Empire
Yukari Kane is a former technology reporter at The Wall Street Journal and is the author behind a new book called “Haunted Empire: Apple After Steve Jobs.” Kane’s book is about the final years that Steve Jobs worked at Apple and the direction of the company under CEO Tim Cook. Apple CEO Tim Cook does not like the book and he called it “nonsense.” Cook said that the book fails to capture Apple and Steve Jobs. Here is what Cook said about the book:
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Apple Inc. (AAPL) has released an 8GB iPhone 5c in Europe

Apple Logo
Apple Inc. (NASDAQ:AAPL) has unveiled an 8GB version of the iPhone 5c in several areas of Europe, including the United Kingdom and France. The 8GB version is being sold on the Apple.com website for £429 ($712). Apple has also brought back the iPad with Retina Display (4th generation) with 16GB storage. Apple previously stopped the iPad 4 after launching the iPad Air. The iPad 4 looks like it replaced the iPad 2, which is now discontinued. The WiFi-only version of the iPad 4 costs £329 and the WiFi + data version costs £429. 

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Rumor: This is the Apple Healthbook app

healthbook
Apple is reportedly working on a new app called “Healthbook” for iOS 8. Healthbook will be a health and fitness tracking service when it is released. Apparently this is a screenshot of the app above. The app will be able to track steps taken and blood pressure. Healthbook looks similar to the Apple Passbook app, which is used for showing boarding passes and buying movie tickets. Healthbook can store and track data points like heart rate, blood pressure, and oxygen saturation. There is an Emergency Card for storing the user’s names, medications, and doctor information.
[Source: 9to5Mac]

Apple Inc. (AAPL): Steve Jobs did not want to make a TV

steve-jobs
Steve Jobs, the late co-founder and former CEO of Apple Inc. (NASDAQ:AAPL), never wanted to make an Apple high-definition television despite details in his biography by Walter Isaacson. There has been constant rumors of Apple’s HDTV delays, but this may be because the device does not exist at all.

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Apple Inc. (AAPL): iPhone 5c sales are low in China

Apple iPhone 5c
The sales of the Apple Inc. (NASDAQ:AAPL) iPhone 5c are low in China, according to a report by
Cult of Mac. The iPhone 5 and iPhone 5s is actually doing remarkably well though. Cult of Mac analyzed data from China-based analytics company Umeng. The iPhone 5 is currently the most popular in Apple smartphone in China right now as it accounts for around 15% of Umeng’s network. The iPhone 5s is at 12% and the iPhone 5c is at 2%. Umeng’s data is based on usage from a network of 75,000 developers and 210,000 apps so it is a reliable sample size. The iPhone 5c is considered to be the least popular Apple handset thus far.
[Sources: South China Morning Post]

Apple’s Jony Ive: ‘Our success is a victory for purity’

Jonathan Ive
Jony Ive is often credited with the design of Apple products like the iPhone, iPad, iPod, iMac, and MacBook. He was recently interviewed by the Sunday Times UK where he was asked why Apple does not make cheaper products.

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